Prime Lending
After discovering a shared commitment to excellence and track record of strong performance, Dallas-based PrimeLending approached Citizen’s First Mortgage. The result of last year’s merger means the local mortgage lender delivers even better, faster service to its growing client base.
Founded in 2001 by Lance King and Mark Hawkins, Citizen’s First Mortgage, with its three branches, was already an established leader in the Upstate mortgage market. The company won the South Carolina Housing Authority’s 2006-2008 Lender of the Year and was GSA Business Magazine’s 2007 number one volume lender.
The opportunity with PrimeLending, a Plains Capital Company and one of the nation’s premier lenders, sweetened the pot. “We did considerable research into PrimeLending’s stability,” says King. “Their commitment to mortgage lending is phenomenal in the industry.”
As PrimeLending branches, the local firm is now a full-service mortgage banking institution, underwriting and lending its own money on a wide array of loan products. With quick, efficient transactions of 48 hours or less, its customers are the ultimate winners.

