behind the counter | 2012 1 Bob Humphreys and Jeff Stillwell D elta Apparel is in The Game! This activewear Game’s expertise in creating authentic, compelling powerhouse—already spinning success with products that appeal to ocean sports enthusiasts playful brands such as Soffe, Junk Food and as well those who simply love the beach. No longer Cotton Exchange—acquired The Game from just decals and T-shirts, Salt Life has expanded adidas and then matched the headwear company into board shorts, headwear, bags and innovative with a well-suited opportunity for expansion. performance products that hold the sun at bay. NYSE AMEX: DLA “We knew The Game, given their business 322 S. Main Street, Greenville “The Game, with our roots in the sporting arena, relationships and creative flair, could be a powerful 864.232.5200 sees Salt Life as the perfect opportunity to take growth engine when teamed up with the right our long history of land-based athletic appeal www.deltaapparel.com apparel partner,” says Chairman/CEO Bob www.saltlife.com Humphreys, who has paired The Game with Salt to the water enthusiasts of the world,” says Jeff www.soffe.com Life’s apparel, footwear and e-commerce offerings. Stillwell, The Game’s co-founder and president. www.junkfoodclothing.com Headquartered in downtown Greenville, Delta www.2thegame.com Salt Life first appeared six years ago in surf shops, www.thecottonexchange.com. specialty stores and sporting goods retailers along Apparel ensures the apparel industry remains a the Florida coasts. The brand now enjoys The strong thread within the New South tapestry. Active Wear Manufacturer Photo provided