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behind the counter | 2012 75 Jeff Milliman I t’s a well-known refrain throughout the can come in, have coffee and use our wi-fi,” he says. Greenville running community: “Go see The staff includes runners and coaches with more Jeff Milliman.” If you need shoes, or have than 150 years of combined expertise, and the a footwear-related question or problem, shop will be headquarters for Go Green Events, Greenville’s “running guru” can help, with coaching services, personal training and more. expertise dating back to 1978, when he opened his Customers will find a great selection of shoes, first shop with his brother Dave. 765 Haywood Road apparel and accessories. Greenville This spring, Milliman is opening a new specialty Jeff and Dave have run a combined total of 40 864.630.0926 running store, Greenville Running Company, that marathons in under 2:30 (that’s under 5:45 per he hopes will draw loyal clients as well as new mile!), and Jeff holds the Georgia marathon record ones. With his trademark hair and an abundance Running Store of 2:21:05. Whether you want to win a local race of energy that is only matched by his running shoe or simply make it all the way around your block, knowledge, Milliman hopes to create what he calls Greenville Running Co. can steer you to the shoe “a runner’s haven. We’ll have events, seminars, you need to stay healthy and injury-free. running groups, and a lounge area where runners Photograph by: Carol Stewart